More companies are committed to promoting social good through corporate social responsibility (CSR), and the fitness industry is no exception. In fact, a recent survey found that as consumers increasingly choose brands based on CSR values, 69% of respondents report that their organizations have generated increased sales due to CSR initiatives.
As a gym owner, your reasons for hosting a fundraiser often differ from social good organizations. You might choose to run a campaign to support local youth programs, promote community health and wellness initiatives, or simply lend a helping hand to worthy causes like disaster relief as a part of your gym’s CSR commitment.
It’s essential to choose an engaging and flexible CSR format that will excite your gym community and promote positive brand recognition. To help you get started, this guide will explore three CSR ideas you can use to connect your community and make a meaningful difference.
1. Sneaker recycling
Did you know 300 million pairs of sneakers end up in landfills yearly? Why not take this as an opportunity to recycle new or gently used running shoes from your gym community? By partnering with a sneaker recycling provider like Sneakers4Good, you can easily trade your donated athletic shoes for cash to put toward worthy causes.
Here are the steps you can take to turn your used sneakers into fundraising dollars:
- Contact Sneakers4Good for a dedicated sneaker reuse kit.
- Collect gently worn, used and new athletic shoes from your community.
- Ship the shoes in pre-paid shipping bags.
- Receive a check issued for the athletic shoes.
Remember that the more shoes you donate, the more funds you’ll be able to collect. As such, consider placing your collection boxes in high-traffic areas, such as by your front desk, to motivate members to bring in their gently used sneakers the next time they hit the gym. You can also encourage your fitness instructors to remind their participants or clients to bring in sneakers for a class discount.
2. Charity a-thon events
A-thon events are community crowd-pleasers and have the potential to bring in impressive funding for charitable organizations in need. And, because so many a-thon events are fitness-related, they’re the perfect opportunity to bring your gym community together to support a worthwhile cause.
Of course, you can go the traditional route and promote a marathon race for your members to sign up and train for. Or, if your community is interested in a more unique event, you can easily add your own spin to it with the following ideas:
- Bike-a-thon. If you have a community of cyclists or spin class attendees, consider hosting a bike-a-thon on a fair weather day. Plan your route and share it with community members to help them begin training.
- Dance-a-thon. Although less physically intense than other a-thon events, dance-a-thons are a fun, low-key alternative that can encourage more participation. Remember to set clear rules for your event that dictate how long attendees must keep dancing and whether they can take breaks.
- Swim-a-thon. To host a swim-a-thon, you can require participants to register for a fee or ask community spectators to pledge a certain amount of money per lap. This way, you’ll earn fundraising dollars from ticket sales and pledges.
- Dog-walk-a-thon. Choose a safe, suitable location like a community park or walking trail and require either a flat ticket fee or pledges per lap walked. This fundraising idea is perfect for supporting animal welfare initiatives in your area.
A-thon fundraisers are highly customizable to your community, so you can easily consider their input. For instance, using a survey, you might find that your event would work best online. In that case, you could host a virtual walk-a-thon that spans multiple days to give participants more flexibility and extend the donation request period.
3. Community partnerships
If you’re interested in positively impacting a specific cause, consider sponsoring organizations near your community’s heart. For instance, you might partner with a school or help support a growing business.
Either of these partnerships would be beneficial for boosting your business’s corporate social responsibility initiatives and could lead to more gym membership sign-ups. Here are specific sponsorship examples you can use as a jumping-off point:
- Employee wellness partnerships. 360MatchPro suggests that companies implement a holistic wellness strategy to encourage employee engagement. You can support this objective as a fitness center by offering discounted fitness classes or programs, equipment, and corporate discounts. This way, you’ll promote healthy employee lifestyles and encourage increased memberships.
- School athletics sponsorships. If you’re located in a busy school zone, use that opportunity to sponsor the school’s sports team or regional tournament. This may include providing team uniforms, organizing clinics, or offering your facilities for training and conditioning.
- School health class support. Nutrition and fitness are essential for students to learn at a young age so they can begin to foster healthy habits. Consider offering your expertise to local schools by hosting a Q&A session, teaching a fitness-related subject you feel passionate about, or providing healthy nutrition tips.
If you’re unsure where to start, look at where your gym members spend most of their time. For example, are they parents? If so, consider contacting nearby school athletic centers with ideas of how you can help. On the other hand, if you live near a retirement community, you may look into providing senior wellness services.
Research causes your community cares about and that align with your gym’s mission, and then reach out with a partnership or sponsorship proposal.
Aside from making the world a better place, corporate social responsibility can help you tap into a new customer base while building sustaining relationships with your current members. Use your fitness expertise, equipment, and staff to play to your strengths and offer meaningful support. This way, you’ll leverage your wheelhouse to provide relevant support.