Review of HEPdata, 360MatchPro, Blackbaud Matching Gifts, and Double the Donation
Are you looking for a comparison between HEPdata, 360MatchPro, Blackbaud Matching Gifts, and Double the Donation reviews? If so, you’ve come to the right place! All four of these solutions provide tools for nonprofits to make the most of matching gifts.
If you need a refresher, corporate matching gifts are a unique type of philanthropy where companies match donations made by their employees (aka, your nonprofit’s donors). However, it can be nearly impossible for fundraisers to keep track of the thousands of program guidelines on their own.
That’s where solutions like Double the Donation et al. come in handy. Essentially, each software provider gives organizations and their donors access to a matching gift database tool.
Still, there are significant distinctions between the platforms—and you may be wondering which one is right for you. Luckily, we’ll walk you through making the best decision for your team right here.
Let’s begin with the basics.
In a hurry? Check out this quick comparison chart that outlines the differences between HEPdata, Blackbaud Matching Gifts, 360MatchPro, and Double the Donation (note that the more check marks a provider earns in a particular category, the better their offerings are available):
Double the Donation HEPdata Blackbaud Matching Gifts 360MatchPro Extensive Company Database ✔✔✔ ✔✔ ✔ ✔✔ User-Friendly Search Tool ✔✔✔ ✔ ✔ ✔✔ Substantial Integrations ✔✔✔ ✔ ✔✔ Custom Matching Gift Management ✔✔✔ ✔✔✔ Streamlined Auto-Submission ✔✔✔ Educational Resources ✔✔✔ ✔ Considerable Support ✔✔✔ ✔ ✔ ✔
Or read on to access our more in-depth overview!
What are HEPdata, 360MatchPro, Blackbaud Matching Gifts, and Double the Donation?
HEPdata, 360MatchPro, Blackbaud Matching Gifts, and Double the Donation are all matching gift solutions that offer access to a matching gift database, which houses information on tons of employer giving programs—namely, matching gifts.
Matching gift databases are useful for nonprofits and their donors because they break down what could otherwise be a confusing process. Requesting a matching gift oftentimes requires a donor to contact their HR department or look through their employment materials to figure out if their company offers a giving program.
That’s why matching gift databases are so important. Through a simple search tool, donors can easily type in the name of their company and immediately pull up the results that tell them whether their donations are match-eligible.
But, as you’ll find, not all matching gift solutions are created equal. Some have features that others don’t, and it’s important to find the right fit for your organization. That’s why we’ve pulled this comparison together of HEPdata, 360MatchPro, Blackbaud Matching Gifts, and Double the Donation.
Double the Donation: Our Favorite Matching Gift Database
We should start off by mentioning our favorite matching gift solution of the four: Double the Donation.
Double the Donation stood out to us because its database is super comprehensive, constantly updated, provides easy-to-understand and accurate information, and takes innovation in strides. Here are some other elements we love about it!
Best-in-Class Search Tool
Double the Donation allows your nonprofit to embed a search tool anywhere on your website, giving donors direct access to the database. This is a great, simple option for nonprofits that want to make it easy for donors to determine their matching gift eligibility through their website.
Here’s a glimpse of what their search tool looks like:
Double the Donation also scans the information donors provide during the initial donation process to determine their matching gift eligibility right away. Then, the platform sends out an automated email to the donor explaining what they can do to get their donation matched.
Custom Matching Gift Program Management
Not to mention, nonprofits can add custom matching gift programs to their database to drastically simplify the facilitation of one-off match initiatives they might offer. These unique matching gift opportunities provide an excellent way for organizations to deepen relationships with the businesses in their network, with a corporate partner agreeing to match employee gifts just to their organization.
When such a program is added to an organization’s portal, it will only show up in that organization’s search tool. And Double the Donation is currently the only provider to institute this functionality!
Groundbreaking Auto-Submission
Double the Donation is making matching gifts easier than ever with their new matching gift auto-submission capabilities. This allows eligible donors to request their corporate matches directly from a nonprofit’s gift confirmation screen—simplifying the process and driving more matches to completion. Auto-submission recently completed its beta period and is now universally available to participating nonprofits and corporations.
Widespread Integration Offerings
Double the Donation also has a large number of integrations with giving software, which means it’s easy to get set up with and incorporate matching gifts into your existing fundraising strategies. Your team will save time on matching gift outreach overall, devote more time to top matching gift opportunities, and get even more matches completed!
Not to mention, Double the Donation’s CSR integrations allow its database to benefit from real-time data syncs directly from the workplace giving platforms that manage companies’ initiatives. With this seamless connection, Double the Donation can ensure more accurate and up-to-date program information is being provided to donors in a way that no other matching gift database ever has.
Smart Educational Resources
Double the Donation also leads the pack in terms of educational resources it provides for its customers—and even the general public. The company’s website offers a range of materials to aid fundraisers in their matching gift efforts at no cost, including a constantly updated blog, downloadable resources and eBooks, and a plethora of webinars (both live and on-demand!).
But one of their most impactful resources is the online Matching Gift Academy—the industry’s first and only digital learning experience that provides users with fresh insights, expert tips and tricks, and proven strategies to drive success. And while it’s available to any eager learners for a small fee, the platform provides FREE access to the Academy for all Double the Donation users. In other words, being a Double the Donation client unlocks additional growth opportunities!
Real Double the Donation User Reviews
Don’t just take our word for it! Hear all about Double the Donation’s automation platform from the nonprofits who have the most hands-on experiences.
Here’s a selection from Double the Donation’s Google reviews (with an average rating of 4.9 out of 5!):
“Our experience with Double the Donation has been great! As soon as we partnered with them, we received matching gifts. Set up was easy and the experience has been wonderful!” – Springfield Rescue Mission
“Double the Donation made implementing their software easy, seamless and stress-free! I was pleasantly surprised by how simple it was to integrate on our donation platforms. Staff was friendly, responsive and very knowledgeable!” – Central Arkansas Christian School
“Every aspect of working with Double the Donation has been a stellar experience. From the sale to the onboarding training and the ongoing customer support has been exceptional. I am thrilled with the function of the software, and it promises to not leave any matching gift dollars on the table. Our organization needs this additional support, and it is great to be able to help donors find an easy way to double their gift.” – CelloBello
“The good folks at Double the Donation have been wildly helpful in assisting us with securing matching gifts from our donors’ employers. Many of our donors at The Public’s Radio in Rhode Island weren’t aware that they were able to have their gifts matched and/or weren’t sure how to do it. DTD makes it easy. Michaela, our client success wizard, helped get us set up and automated in no time. She was knowledgeable, helpful, and always available. Thank you again!” – The Public’s Radio
“Double the Donation is a class act company to work with. They are extremely helpful during the set-up process and give great service. We are excited to have the opportunity to make it easier for our donors to double the impact of their gifts.” – Moebius Syndrome Foundation
Now that we’ve covered some testimonials, we’re going to jump into some helpful comparisons between Double the Donation, HEPdata, Blackbaud Matching Gifts, and 360MatchPro.
Double the Donation vs. HEPdata
Both Double the Donation and HEPdata provide tools that nonprofits can use to raise more through matching gifts.
For that reason, we picked a handful of categories we could use to compare Double the Donation and HEPdata on a more specific level to help your organization choose the most appropriate option.
The categories we chose were comprehensiveness, user-friendliness, updates/accuracy, and auto-submission.
Comprehensiveness
Both matching gift databases contain more than 20,000 entries, which means tons of companies will be covered by either. Admittedly, however, given the size of these databases, it’s impossible to compare every single entry. For that reason, below is our generalized analysis.
Based on our research, HEPdata is missing some major corporations that Double the Donation’s database includes. We also compared the number of forms available in each database that help donors fill out their matching gift requests. It’s useful if the database contains links to online forms, which speeds up the submission process and makes donors more likely to submit a match request at all.
As a result of our search in both databases, Double the Donation had more online forms available for more companies than HEPdata.
User Friendliness
Both databases offer useful information, but the way the data is presented between both Double the Donation and HEPdata differs.
HEPdata offers information that can be used by both donors and nonprofits. However, the way their database presents its information may be confusing for some donors who are unfamiliar with the process.
Meanwhile, Double the Donation specifically displays its matching gift information with donors in mind. The links to submission forms, company contact information, match ratio, and minimum and maximum amounts for matching gifts are front and center. This means donors who type in their company name and view these results can easily identify the information they need and click on the appropriate link to start their submission process.
Updates and Accuracy
The final category we used to compare Double the Donation and HEPdata is updates and accuracy. Because company policies can change on a regular basis, choosing a matching gift database that constantly updates its information—especially matching gift guidelines—is essential.
Based on our evaluation, HEPdata has some outdated information about certain companies, as well as more instances of inaccurate links. Meanwhile, Double the Donation has fewer dead or inaccurate links than HEPdata, as well as more accurate company information. HEPdata also does not allow users to update their matching gift database on an organizational level, meaning there’s no way to add custom matching gift programs to the search tool.
Something else that stood out is Double the Donation’s auto scan process. Double the Donation automatically scans the information within its database to remove outdated links and contact information. HEPdata doesn’t appear to auto scan its information.
Auto-Submission
Auto-submission is revolutionizing the way that supporters, nonprofits, and corporations all relate to one another. This is especially true when it comes to matching gift programs—and making participation as quick and easy for your donors as you can. Yet not all matching gift software has yet to roll out this breakthrough offering. In fact, HEPdata does not currently appear to offer any form of matching gift auto-submission for their users, making Double the Donation the clear winner in this category.
Based on our review of Double the Donation’s matching gift auto-submission technology, it’s an excellent way to speed up the match process for supporters. Qualifying individuals do not even need to leave the organization’s giving page to complete their requests! Instead, they’re simply prompted to enter their corporate email address (or another piece of verifying information) on the gift confirmation screen and authorize Double the Donation to automatically complete and submit their matching gift request.
On the other hand, all HEPdata clients and their donors must continue to utilize traditional matching gift forms, providing details about their recent donations and the nonprofits to which they’ve given.
And when it comes to data syncs to maintain the most accurate program guidelines and forms, HEPdata does not offer a streamlined way to receive this information, nor do they appear to have existing relationships with the CSR software providers managing these programs.
Double the Donation vs. Blackbaud Matching Gifts
Both Double the Donation and Blackbaud Matching Gifts provide solutions designed to help nonprofits raise more through corporate matching gift programs. However, while both platforms aim to support matching gift success, their tools and technology differ significantly in terms of functionality, flexibility, and innovation.
To help you determine the better fit for your organization, we’ve compared the two using a few key categories:
Comprehensiveness
Both Double the Donation and Blackbaud Matching Gifts offer access to corporate matching gift databases, but there are major differences in scale and depth.
Double the Donation maintains one of the largest and most comprehensive databases in the industry, with over 24,000 companies and subsidiaries included—many of which are updated with direct links to online forms, submission portals, contact emails, and step-by-step instructions. The platform’s robust backend also enables organizations to add custom matching gift programs, which is critical for capturing additional corporate support from partners with unique match initiatives.
Blackbaud Matching Gifts, on the other hand, provides a more limited database experience that often relies on third-party providers and lacks customization capabilities. Users report that the database can feel static or outdated, and there is limited insight into how frequently it is updated or expanded. Blackbaud does not offer the same level of form integration, nor does it include as many online submission links—potentially making the donor experience slower or less intuitive.
User-Friendliness
The way data is displayed can significantly impact whether donors actually take the next step to submit a match request. For this reason, Double the Donation was built with the donor experience in mind. When donors search for their employer, they’re shown a clean, easy-to-understand interface that includes key match information up front—such as minimum and maximum donation amounts, match ratios, eligibility details, and direct links to submit their request. The database even supports typo-tolerant and autocomplete functionality, helping donors find their company quickly and confidently.
Blackbaud Matching Gifts tends to prioritize backend data for nonprofit users over streamlined donor tools. While it can provide useful information, the presentation isn’t optimized for the donor journey. If a donor can’t find their company or isn’t sure what to do next, they may drop off before submitting a match request.
Updates and Accuracy
Corporate matching gift programs change frequently, so having a regularly updated and accurate database is vital to program success.
Double the Donation uses a combination of automated scans and a dedicated data team to maintain its database. They’re constantly verifying program details, removing broken links, and adding new companies. This also includes syncing with CSR platforms to ensure the most current forms and guidelines are available to users. On top of that, Double the Donation allows organizations to submit custom entries, so even company-specific initiatives can be captured.
Blackbaud Matching Gifts, in contrast, often depends on external data providers. This means the nonprofit doesn’t always know when updates are made or how often data is refreshed. Additionally, Blackbaud lacks the infrastructure to allow nonprofit clients to add their own matching gift programs or make updates in real time.
Auto-Submission
Auto-submission is transforming the world of matching gifts by reducing friction and increasing completed match requests. As of today, Double the Donation is the only provider currently offering true auto-submission. With this feature, donors at eligible companies can simply enter their work email on the donation confirmation page and authorize the match. From there, the platform automatically submits the match request on their behalf through integrations with companies’ CSR platforms.
In contrast, Blackbaud Matching Gifts does not offer auto-submission, meaning donors using the platform must manually submit match requests through traditional company portals. This adds extra steps, increases donor drop-off, and limits the overall effectiveness of the program.
Double the Donation vs. 360MatchPro
When comparing Double the Donation and 360MatchPro, we broke our evaluation into several key categories to help nonprofits decide which platform may better meet their matching gift needs. While both tools are popular in the nonprofit space, there are notable differences in how they handle data accuracy, search functionality, scalability, integrations, and automation.
Updates and Accuracy
A critical factor in choosing a matching gift tool is the accuracy and freshness of the employer data. Double the Donation maintains its own proprietary matching gift database, updated regularly by a dedicated team. This ensures that the information donors and nonprofits rely on is up-to-date and comprehensive.
360MatchPro also offers its own database, but it’s less transparent about how often that database is updated or where the data is sourced. Without clarity on the frequency and method of updates, it’s difficult to assess the platform’s reliability in this area. For that reason, Double the Donation ranks higher in terms of database accuracy and trustworthiness.
Search Functionality
When it comes to donor-facing usability, Double the Donation offers a smart autocomplete search tool that predicts company names as donors type, even accounting for misspellings or abbreviations. This feature improves the likelihood that donors will find their employer and proceed with submitting a matching gift request.
360MatchPro uses a more standard keyword search. While it returns a list of related companies, it may require more work from the donor to identify the correct employer.
Size and Growth
In terms of market presence, both Double the Donation and 360MatchPro have established themselves in the matching gift space. However, Double the Donation has seen faster growth in recent years, with a broader client base that includes major universities and national nonprofits.
360MatchPro, while historically used by midsize and enterprise-level organizations, appears to be growing at a slower pace and has not demonstrated the same level of market adoption. When evaluating long-term support and innovation, Double the Donation currently shows greater momentum.
Integrations
Integrations can make or break your matching gift strategy. Being able to seamlessly connect your donation forms and CRMs with your matching gift provider means more automation and less manual effort.
Double the Donation supports over 100 integrations with major platforms across fundraising, donor management, email marketing, and more. 360MatchPro offers fewer integrations, and in some cases, the connections require manual setup or only offer limited data flow between systems.
Because of its wider ecosystem of plug-and-play integrations, Double the Donation stands out as the more flexible and scalable option.
Auto-Submission
Auto-submission—the ability for donors to complete a matching gift request during the donation process without leaving the page—is quickly becoming the gold standard for efficiency.
Double the Donation is currently the only platform offering true matching gift auto-submission, partnering with CSR platforms to submit donor and gift information on the donor’s behalf. This results in a smoother experience for donors and a higher match completion rate for nonprofits.
360MatchPro does not offer full auto-submission functionality and instead relies on the donor to manually complete the match process through a link or follow-up email. For nonprofits prioritizing automation and ease of use, Double the Donation holds a clear advantage.
HEPdata, 360MatchPro, Blackbaud Matching Gifts, and Double the Donation Rankings
Overall, our favorite matching gift database, Double the Donation, came out ahead in terms of many factors and categories. These include comprehensiveness, user friendliness, search functionality, and updates.
Our final rankings are below:
- Double the Donation
- 360MatchPro
- HEPdata
- Blackbaud Matching Gifts
Based on our review of Double the Donation, it’s a great choice for nonprofits of all sizes. Users can easily search for their company’s name in the database, find the correct employer, and view straightforward information that helps familiarize them with their matching gift program. From there, users are directed straight to the forms they need to submit a matching gift request.
Not to mention, Double the Donation also demonstrates dedication to innovation with breakthrough auto-submission functionality—not only making it easier for donors to submit their gifts but also driving additional match revenue for the nonprofits that use their tools and providing best-in-class data sync integrations with real-time updates.
Though HEPdata also offers an extensive database, its entries are not updated as frequently and include more broken links and outdated company information.
We hope these reviews of HEPdata, 360MatchPro, Blackbaud Matching Gifts, and Double the Donation have helped you narrow down your search! If you’re looking for even more information on matching gift databases, we recommend reading:
- What is the Best Matching Gift Database? Our Reviews of Double the Donation, HEPData, 360MatchPro, and MatchFinder
- Matching Gift Databases: The Q&A Guide for Nonprofits
- Matching Gift Databases: What to Look For
