Best Employer Append Providers for Growing Workplace Giving

Best Employer Append Providers for Growing Workplace Giving

/in , /by

Workplace giving programs like matching gifts, payroll giving, and volunteer incentives have the power to significantly boost donation totals. But here’s the catch: you can’t tap into these opportunities if you don’t know where your donors work. Therefore, if your nonprofit is serious about growing its workplace giving revenue, choosing the right employer append providers is a critical step.

Why? These services help you identify where your donors work by appending employment information to your existing database—unlocking new opportunities for employee gifts, corporate engagement, and beyond.

In this post, we’ll break down what employer appending is, why it matters, and which providers stand out as the best choices for nonprofits ready to tap into this high-impact revenue stream. Specifically, we’ll cover:

By adding employment information to your donor database, you can uncover workplace giving-eligible supporters (i.e., opportunities for matching gifts, volunteer grants, payroll giving, and more), personalize outreach, and even identify new corporate partnership opportunities. But not all data providers are created equal, and we’re here to help you find the right solution for your team.

Getting Started: Understanding the Terminology

Before diving into employer append services and workplace giving strategies, it’s important to understand the key terms and concepts you’ll encounter.

Here’s a quick glossary to get you up to speed:

What is an employer append?

An employer append is the process of identifying and adding missing employment information—such as a donor’s current company—to fill in the gaps within your nonprofit’s database.

This is typically done using third-party data services (or employer append providers) that match donor records⁠—like name, email, and mailing address⁠—with publicly or commercially available employment data.

What is workplace giving?

Workplace giving refers to any program or initiative that allows employees to support charitable causes through their employer—often with added incentives that increase the impact of their donations or time. It’s a powerful way for companies to promote social responsibility while empowering employees to contribute to the causes they care about.

While it will vary from one employer to the next, workplace giving programs often fall into one of three main categories:

  • Matching Gifts: One of the most common and impactful forms of workplace giving, matching gift programs allow companies to match donations made by employees to eligible nonprofits. Matching gifts are a major source of untapped revenue for nonprofits, especially when employer information is missing from donor records.
  • Corporate Volunteer Incentives: Also known as volunteer grants or “Dollars for Doers,” corporate volunteer incentive programs reward employees who volunteer by providing financial contributions to the nonprofits they serve. At the same time, many companies offer dedicated Volunteer Time Off programs, where employees can take time to volunteer with their favorite causes.
  • Payroll Giving: Payroll giving allows employees to make regular, automatic donations to nonprofit organizations directly from their paychecks. These contributions are often pre-tax, making giving convenient and consistent. Some companies even match payroll donations, further amplifying the donor’s impact over time.

When nonprofits tap into workplace giving, they not only raise more funds but also foster deeper relationships with donors and potential corporate partners, such as in-kind donation and grant opportunities. Understanding—and identifying—these programs starts with knowing where your supporters work, and that’s where tools like employer appends come into play.

Why Employer Appending Matters for Workplace Giving

Workplace giving programs offer a powerful way for nonprofits to boost revenue without asking donors to give more. But there’s one major obstacle: if you don’t know where your donors work, you can’t unlock these opportunities. Why? Donors are often uninformed about the programs, so it’s up to you as the nonprofit to take the lead and guide them through the process.

That’s where employer appending comes in.

By appending employment data to your donor records, you gain critical insight into which supporters are eligible for workplace giving programs. This allows you to:

1. Uncover Hidden Matching Gift Opportunities

Many donors are eligible for matching gifts but don’t realize it. With employer data in hand, your organization can identify those opportunities, educate donors about their match eligibility, and guide them through the process—turning a single donation into two or even three times the impact.

2. Segment and Personalize Outreach

Appending employer information allows you to go beyond generic messaging by tailoring outreach based on each donor’s recent activity and workplace giving eligibility. For example, if you learn that John works at Verizon—a company with a volunteer grant program—and he recently logged volunteer hours, it’s a great time to flag his potential eligibility. This kind of targeted follow-up ensures donors receive timely, relevant opportunities that reflect both their involvement and their employer’s giving programs, increasing the likelihood of participation.

3. Increase Donor Value Over Time

Employer appending helps you make each donor relationship more meaningful and profitable. By tapping into workplace giving, you can increase donor lifetime value without increasing your acquisition or fundraising costs.

4. Build Corporate Relationships

If you notice clusters of donors employed by the same company, it may signal an opportunity to approach that business for broader support—like sponsorships, grants, in-kind donations, employee giving campaigns, or broader corporate partnerships.

In short, employer appending connects the dots between your donors and the corporate programs that can amplify their impact. It’s a smart, scalable investment for any nonprofit looking to grow its workplace giving potential.

Key Features to Look for in an Employer Append Provider

Not all employer append providers offer the same quality or depth of data. When evaluating your options, it’s important to consider more than just basic employment info. Here are some key features you’ll want to prioritize:

High-Quality, Accurate Data

The foundation of any append service is the accuracy of its matches. Look for a provider with a strong reputation for data quality, regularly updated sources, and transparent match rates.

Outdated or incorrect employer data can lead to missed opportunities or wasted outreach.

Workplace Giving Information

This is a critical differentiator. The best providers don’t just tell you where a donor works—they include whether the employer offers matching gifts, volunteer grants, or payroll giving programs, too. Not to mention, they should connect the donor to the programs’ next steps for increased participation and submissions.

This added layer of insight allows you to act immediately on newly uncovered opportunities and streamline your workplace giving efforts accordingly.

Fundraising Platform Integrations

Your appended data should fit seamlessly into your existing donor management systems. Therefore, you’ll want to choose a provider that integrates with your existing fundraising tools⁠—like your workplace giving platform! This makes it easier to automate follow-ups, segment donors by employer, and track meaningful results.

Turnaround Time and Support

Speed matters—especially if you’re preparing for a dedicated fundraising campaign or an upcoming matching gift push. A reliable provider should offer a fast, predictable turnaround time, along with responsive customer support, to help resolve any issues or questions that arise in the meantime.

Transparent Pricing and ROI

Finally, it’s important that you understand the provider’s pricing model. Some charge per record, while others offer subscriptions or bundled services. Make sure the cost aligns with your expected return, especially if you plan to use employer data to drive matching gift revenue.

All in all, choosing an employer append provider is more than a data decision—it’s a strategic investment in your ability to grow workplace giving. For the best results, you’ll want to prioritize the features that directly support your fundraising results and long-term donor engagement.

Best Employer Append Providers for Nonprofits

When it comes to unlocking the full potential of workplace giving, choosing the right employer append provider is critical. Two standout options for nonprofits are Double the Donation and NPOInfo—both trusted in the sector but with key differences in features, scope, and focus.

Double the Donation and NPO Info are two of the best employer append providers for growing workplace giving.

Here’s how they compare:

1. Double the Donation (Our Top Pick) 🏆

Double the Donation is widely regarded as the leading employer append and matching gift platform for nonprofits—and for good reason. Their employer append services go far beyond simply identifying where donors work. It also connects that information directly to each company’s matching gift, payroll giving, and volunteer grant programs, allowing nonprofits to act quickly on new data. Plus, they offer unique insights into employers with in-kind donation programs, corporate grants, and more.

Key Benefits:

  • Comprehensive workplace and corporate giving data with thousands of companies included
  • High-quality employment matches with actionable follow-up insights
  • Built-in workplace giving submission forms, eligibility details, program guidelines, and direct links
  • Direct integration with Double the Donation’s suite of automation tools for full campaign execution

Best for: Nonprofits focused on growing matching gift revenue and automating workplace giving outreach at scale.

2. NPOInfo

On the other hand, NPOInfo also offers employer append services that can support workplace giving efforts, though its focus is broader and less specialized than Double the Donation. Their solution helps nonprofits enrich donor records by identifying where supporters work, which can support basic segmentation and inform future outreach strategies.

Key Benefits:

  • Accurate, donor-level employment data
  • Flexible pricing based on data needs
  • Manual review for data quality control

Limitations: While NPOInfo can be used to identify donors’ employers, it does not offer real-time or deeply actionable workplace giving insights. It also lacks automation or integrations to activate those opportunities. As a result, the data is more static and less tailored for immediate fundraising action.

Best for: Organizations seeking general employment data to round out donor profiles, rather than a dynamic, workplace giving–driven solution.

How to Choose the Right Provider for Your Needs

Selecting an employer append provider isn’t just about getting more data—it’s about getting the right data that helps you raise more through workplace and employee giving programs. The best provider for your organization will offer actionable insights that go beyond employer names and give you the tools to turn that data into dollars.

Here are key considerations to guide your decision:

Look for Workplace Giving Integrations

The most valuable employer appends include workplace giving details, such as whether the donor’s employer offers matching gifts, volunteer grants, or payroll giving. Not to mention, broader giving programs like in-kind donations and corporate grants.

Providers like Double the Donation combine employer info with a comprehensive database of corporate giving programs—so you’re not just identifying where a donor works, you’re also learning how that employer can amplify the donor’s impact.

Prioritize Actionable Data Over Raw Information

A long list of employer names isn’t helpful unless it leads to next steps. Choose a provider that delivers structured, usable data—such as company name, program eligibility, match ratios, and links to submission portals. The more directly you can act on the information, the more value you’ll get.

Ensure Compatibility with Your Fundraising Tools

Seamless integration with your fundraising tools or matching gift automation platform (like Double the Donation) can make or break your ability to act on appended data. Look for providers that work well with your existing systems, allowing for automated follow-ups, segmentation, and reporting functionality.

Consider Support, Scalability, and Cost-Effectiveness

Make sure the provider can scale with your file size and campaign needs. Ask about turnaround time, customer support, and pricing transparency. A provider that grows with you—and helps you use the data effectively—is worth the investment.

Bottom Line: The right employer append provider doesn’t just help you know your donors better—it helps you raise more by tapping into the corporate giving programs tied to them. By prioritizing providers that offer actionable workplace giving data, you’ll turn what used to be hidden donor potential into real fundraising growth.

Wrapping Up & Additional Employer Append Resources

Employer appending is more than just a data upgrade—it’s a strategic investment in unlocking corporate giving potential. With the right employer append providers, you can identify match-eligible donors, segment smarter, and fuel more successful fundraising campaigns.

Whether you’re just beginning to explore workplace giving or looking to optimize an existing strategy, the right employer append partner can make a measurable difference. Use this guide to evaluate your options, strengthen your database, and start turning employment insights into increased revenue today.

Interested in learning more about employer appends for workplace giving? Check out these additional recommended resources:

Get started with the best employer append service for workplace giving, Double the Donation.