Ultimate Guide to Crowdfunding Marketing Strategy

Reach the real crowd in crowdfunding with a crowdfunding marketing strategy and don’t join the 60% of campaigns that fail to reach their funding goal This post is a follow-up to a post last week on the different resources in crowdfunding campaign marketing and how to get the most bang for your buck. Social media is all the rage and a lot of people spend their entire budget but it’s still some of … [Read more...]

Forget Crowdfunding, Get a Peer Loan Instead!

Crowdfunding is just one side of the alternative finance coin. Is a peer loan a better option for your funding need? Crowdfunding is changing the way people raise money for their dream projects and business ideas but is it the best form of financing available? Massive growth in peer lending last year brought the industry mainstream and may be a better option for your needs. Peer lending is the … [Read more...]

10 Crowdfunding Statistics to Raise More Money

I’m a numbers nerd and am always looking for good crowdfunding statistics and statistics behind crowdfunding success. Crowdfunding statistics show a clear trend in the number of small businesses and non-profits going online to tap the crowd for their preferred source of funding. Growth in crowdfunding and peer lending is exploding and quickly transitioning from ‘alternative’ funding source to … [Read more...]

The Biggest Crowdfunding Problem and How to Fix It

60% of Crowdfunding campaigns fail to reach their goal. Check out the biggest crowdfunding problem and how to fix it. For every phenomenal crowdfunding success like Reading Rainbow, which exceeded its funding goal by $4.4 million, there are thousands of other campaigns that fail. Is it due to a bad product concept? Not always. More often than not, the reason crowdfunders can’t hit their goals is … [Read more...]

How to Draw People to Your Crowdfunding Blog

So you’ve got a crowdfunding blog for your campaign and you start writing. Then crickets start chirping and you start pulling your hair out because no one is reading it. Believe me, I’ve been there. It’s the same on any type of blog and is the reason that more than 90% of the blogs started in any given six months stop posting all together. Stick with it though and you’ll start driving a huge … [Read more...]