As your nonprofit plans an upcoming fundraising event, donor engagement is likely your top priority. You may plan event activities, entertainment, or donation methods that most appeal to your audience. But another (and equally important) area of focus should be on the content you share to promote your event. Event microsites are small websites created […]
Imagine you receive the following two fundraising appeals in your email inbox: Appeal #1: Support animals in need by donating to our animal shelter today. Head to our donation page to make a difference! Appeal #2: Support animals in need—like Buddy, a stray pit bull with a broken leg—by donating to our animal shelter today. […]
Picture this: your fundraising team spends valuable time and resources on soliciting auction items and ends up procuring dozens of high-quality, enticing offerings that your attendees will love. However, on the day of your silent auction, you notice that your standout items aren’t receiving as many bids as you thought. It’s then that you realize […]
Nonprofits are always looking for unique ways to fundraise, gain more community support, and fulfill their missions. While traditional marketing and fundraising methods are reliable, new techniques can invigorate your strategy and stir up excitement amongst your supporters. eCards are a popular way for people to message friends and family and brighten up each other’s […]
In 2022, individuals gave $319.04 billion to charitable causes, making up 64% of total giving to nonprofits for the year. Because individual donors play such an integral role in nonprofit fundraising, your nonprofit must acquire, appeal to, and retain these supporters by creating personalized experiences. Analyzing your data will uncover valuable insights and opportunities you […]
