Using Google Ad Grants to Get Your Message Out

Google Ad Grants provide nonprofits the invaluable opportunity to reach a large audience at no cost at all. These grants are especially useful if your organization’s mission is heavily searched for online and you have a well-established website that reflects said mission. Data supports the importance of having an optimized website: 75% of young donors […]

5 Creative Ways to Raise a Crowd With Direct Mail Appeals

Direct mail is too often pushed to the wayside in a primarily digital world. With the right strategy, it can have a substantial impact on your support base.

11 Ways to Increase Your Donor List in 2020

Your donors are on a journey with your nonprofit. From the time they first hear about your organization throughout their entire engagement, the relationship between your nonprofit and its donors grows and develops.  However, 2020 has thrown most fundraisers in for a loop. With a global pandemic and social distancing guidelines in place, meeting new […]

Understanding Your Finances: A Quick Guide for Nonprofits

Nonprofit finances are often a topic of discussion in the world of social good, especially in the questionable economy that we’ve been thrust into during the 2020 pandemic. Many organizations have readjusted their fundraising strategies, event plans, and overall budget to adhere to social distancing guidelines and react to the economic downturn.  Whether your nonprofit […]

Get to Know Your Donors Better: 4 Data-Driven Tips

As a fundraising professional, you already know the value of donor data. The more you know about your donors, the better you can engage with them and create targeted marketing content. This is key to developing donor relationships and setting up the stage for future fundraising efforts, including crowdfunding, peer-to-peer fundraisers, and capital campaigns. Due […]