Here is our comprehensive list of fundraising statistics.

The Comprehensive List of Fundraising Statistics for 2021

Looking for a major source to find all the fundraising statistics you need? You’ve come to the right place! Check out our robust list of stats below by category:

Understanding this data is critical to your nonprofit’s success. After all, there may be other areas of fundraising you didn’t realize could have such a huge impact! Let’s jump in.

Charitable Giving Statistics

Here are some top fundraising statistics about charitable giving.

Stat: 30% of annual giving occurs in December.
Impact: The end of the year’s “giving season,” as it tends to be called, is a prime opportunity for nonprofits to fundraise.

Stat: 10% of annual giving occurs on the last three days of the year.
Impact: Most donors feel extra generous the last three days of the year, due to the holiday season and potential tax benefits. Take advantage of this time for your nonprofit.

Stat: 64% of donations are made by women.
Impact: Women make up a majority of the donor population and serve as an impactful source of support.

Stat: 69% of the population gives.
Impact: A vast majority of people contribute to charitable organizations, which means there are many sources of support you can look into.

Stat: 31% of donors worldwide give to organizations located outside of their country of residence.
Impact: Your organization isn’t limited to support from the country in which you operate. Many donors will give across national borders.

Stat: 41% of donors give in response to natural disasters.
Impact: Natural disasters have a tendency to bring about wide support during those times of need.

Stat: 60% of Millennials donate an average of $481 to nonprofits each year.
Impact: Millennials make up a large portion of donors in the population, and tend to be generous with their contributions.

Stat: Individuals who earn $25,000 or less donate the largest share (16.6%) of their income to charity.
Impact: Individuals with lower incomes tend to be more generous proportionally with their donations.

Corporate Giving & Matching Gift Statistics

Here are some top fundraising statistics about corporate giving and matching gifts.

Stat: Approximately $5 billion is raised through workplace giving each year.
Impact: Workplace giving is an excellent opportunity for nonprofits to tap into.

Stat: 90% of companies indicate that partnering with reputable nonprofit organizations enhances their brand, and 89% believe it leverages their ability to improve the community.
Impact: Many companies benefit from offering corporate giving programs, while simultaneously enhancing their surrounding communities.

Stat: An estimated $2-3 billion is donated through matching gift programs annually.
Impact: Matching gift programs are a popular form of corporate giving and an excellent opportunity for nonprofits.

Stat: 88% of companies believe effective employee engagement programs help attract and retain employees.
Impact: Companies can keep their employees happy and engaged by offering corporate giving programs that get their employees involved and benefit the greater good.

Stat: 11% of total corporate cash contributions to nonprofits are made through matching gift programs.
Impact: A good portion of money that companies give to nonprofits is contributed through matching gift programs, which means organizations have a compelling reason to tap into this form of corporate philanthropy.

View more corporate giving & matching gift statistics!

Volunteering Statistics

Here are some top fundraising statistics about volunteering.

Stat: About 63 million Americans—which is 25% of the adult population—volunteer their time, talents, and energy to making a difference.
Impact: Large numbers of Americans commit their time to helping organizations, which means there are many opportunities for your team to recruit dedicated volunteers.

Stat: 72% of volunteers are involved with only one organization, while 18.3% are involved with two.
Impact: While most volunteers are only involved with one organization, this also means your volunteers are deeply committed to your cause and working with your team.

Stat: Women volunteer at higher rates (27.8%) than men (21.8%).
Impact: Women lead the charge in terms of volunteering their time and efforts to organizations.

Stat: People spend an average of 52 hours per year volunteering their time.
Impact: People commit a lot of time to volunteering, which can provide a lot of value for your organization.

Stat: Nearly 60% of companies offer paid time off for employees to volunteer, and an additional 21% plan to offer release time in the next two years.
Impact: Companies essentially pay their employees to volunteer their time, which means your nonprofit has a higher chance of recruiting those employees to help your organization.

Stat: On average, about 30% of employees volunteer their time.
Impact: This means there’s a high chance many of them will be eligible to apply for volunteer grants on behalf of your organization.

Stat: 82% of companies surveyed say employees want the opportunity to volunteer with peers in a corporate-supported event.
Impact: More employees want to volunteer with their peers from their companies, which means there’s a greater opportunity for team volunteer grants and other sources of support for your nonprofit.

Online Giving Statistics

Here are some top fundraising statistics about online giving.

Stat: Total online revenue grew by 32% in 2020.
Impact: This is a huge amount of growth, far above typical year-over-year reports.

Stat: 75% of young donors are turned off by out-of-date websites.
Impact: Nonprofits need to maintain their websites to ensure their visitors have a positive user experience, which in turn encourages more donations.

Stat: Donations made on a branded donation form are, on average, 38% larger than contributions made through a generic PayPal page.
Impact: Building your organization’s brand is important, and your donation page is no exception. Incorporate a branded donation page to maintain consistency and make donors more comfortable giving to your nonprofit.

Stat: 54% of donors worldwide prefer to give online with a credit or debit card.
Impact: Offering the opportunity to donate via credit or debit card can significantly boost your fundraising revenue.

Stat: In 2020, the average online donation amount was $177.
Impact: This is a $29 year-over-year increase.

Stat: 51% of high-wealth donors (giving $200k+) prefer to give online.
Impact: The easier you make it to give to your organization online, the more accessible it’ll be when high-impact donors want to give.

Stat: Donors are 34% more likely to give on mobile-responsive websites.
Impact: When your website is easily viewable on a mobile device, donors will be more likely to give to your nonprofit.

Stat: When influencing donors, online resources are 20% more useful than direct mail.
Impact: Everything is online these days, which means your donation resources should be, too. Make everything easily accessible to your donor base.

Crowdfunding Statistics

Here are some insightful fundraising statistics about crowdfunding.

Stat: 46% of Millennial donors donate to crowdfunding campaigns.
Impact: Crowdfunding campaigns are popular among younger donors. This means your organization should make sure your marketing targets individuals in this age category.

Stat: 14% of donors have created an online peer-to-peer fundraising campaign.
Impact: A good portion of donors have become peer-to-peer fundraisers for organizations they support, which increase a nonprofit’s revenue beyond general crowdfunding.

Stat: The average amount a nonprofit crowdfunding campaign raises is $9,237.55.
Impact: Crowdfunding campaigns can result in a large amount of revenue for your nonprofit.

Stat: The average amount an individual raises via crowdfunding is $568.
Impact: Individual fundraisers can still raise enough to make an impact via crowdfunding.

Stat: 17% of crowdfunding contributions are made on mobile devices.
Impact: Ensure your crowdfunding campaigns are easily accessible on mobile devices so donors who prefer to give this way can do so.

Stat: Social media has a huge impact on crowdfunding success. For every order of magnitude increase in Facebook friends (10, 100, 1000), the likelihood of success increases drastically (from 9%, to 20%, to 40%).
Impact: Make sure your team effectively promotes your crowdfunding campaigns on social media.

Stat: 62% of donors who give to crowdfunding campaigns haven’t given to a crowdfunding campaign previously.
Impact: A majority of donors to a crowdfunding campaign are new to crowdfunding. This means a lot of your support will come from first-time donors.

Stat: Crowdfunding campaigns with personal videos raise 150% more than those that don’t feature videos.
Impact: Including visuals on your crowdfunding campaign page, especially videos, will inspire more donors to give.

Stat: Individuals between the ages of 55 and 64 are the most generous crowdfunding donors.
Impact: In addition to Millennials, Baby Boomer donors are another important age category to target for crowdfunding campaigns.

Recurring Giving Statistics

Here are top fundraising statistics about recurring giving.

Stat: 49% of Baby Boomer donors are enrolled in a monthly giving program.
Impact: Almost half of donors in this age category give on a recurring basis, which means it’s essential that your organization offers a recurring giving option.

Stat: 49% of Gen X donors are enrolled in a monthly giving program.
Impact: As with Baby Boomer donors, about half of Gen X donors also give on a recurring basis. Because these age categories make up a large portion of the population, make sure recurring giving options are prominent on your donation forms.

Stat: 40% of Millennial donors are enrolled in a monthly giving program.
Impact: Though fewer Millennial donors are enrolled in recurring giving programs than Baby Boomer and Gen X donors, this is still a growing portion of the population that will likely become more philanthropic over the years.

Stat: The average annual donation total for recurring donors is $412.
Impact: Recurring gifts add up! When donors can give in smaller increments over time, their annual donations increase.

Stat: Pre-selecting monthly giving on your donation page can increase conversions of monthly donations by up to 35%.
Impact: Consider adding a default option of recurring giving to actively encourage donors to choose this option, rather than making a one-time gift.

Social Media Fundraising Statistics

These are important social media fundraising statistics.

Stat: Revenue from Facebook fundraising tools increased by 14% in 2020.
Impact: Hunger and poverty nonprofits saw a 946% increase in revenue from Facebook.

Stat: 18% of donors in the world have contributed through Facebook fundraising tools.
Impact: While social media fundraising does not yield the highest donation rate, it’s still a sizable source of donations.

Stat: 88% of the donors who have given through Facebook fundraising tools report that they will likely do it again in the future.
Impact: Facebook is a powerful social media channel to use for fundraising.

Stat: More than 29% of mobile donation traffic on Giving Tuesday came from Facebook.
Impact: For organizations taking part in Giving Tuesday, Facebook yields almost a third of mobile donation traffic.

Stat: Twitter users send 700% more visitors to donation pages on Giving Tuesday than on an average day.
Impact: Be sure to encourage your staff and supporters to share your donation page on social media during Giving Tuesday! This will send far more traffic to your page than on a normal day.

Stat: 30% of nonprofits use Instagram to raise money and awareness.
Impact: Since nearly a third of nonprofits use Instagram to raise awareness for their causes, this is a great channel to consider as you perform outreach for your organization.

Stat: 87% of donors who first donate from a social referral source make their second donation from a social referral source.
Impact: Social media makes an impression on donors! A majority of donors who give after being referred by a social media source will likely give a second time through social media.

Mobile Giving Statistics

Here are important fundraising statistics about mobile giving.

Stat: Nonprofit mobile audiences grew by 26% in 2020.
Impact: This is a huge increase in mobile audiences for nonprofits over the previous year.

Stat: Approximately 25% of donors use mobile devices to discover nonprofits they were unaware of.
Impact: Because a quarter of donors discover nonprofits they didn’t know about via mobile devices, making your nonprofit easy to learn about on a mobile device is incredibly important in terms of fundraising.

Stat: Half of nonprofit website traffic comes from mobile and tablet users.
Impact: Ensuring your nonprofit’s website is mobile friendly will keep mobile visitors on your site.

Stat: 25% of donors complete their donations on mobile devices.
Impact: Because a quarter of donors are giving on mobile devices, make sure your donation process is mobile friendly so visitors don’t abandon the donation page.

Stat: Using a mobile-responsive design on a nonprofit website can increase donations by 126% on average.
Impact: The easier it is for donors to navigate your nonprofit’s website from a mobile device, the more funds you’ll raise.

Stat: The average text-to-give donation is $106.
Impact: Though lower than the average online donation amount, text-to-give is still a viable option for nonprofits.

Email Fundraising Statistics

Here are some top email fundraising statistics.

Stat: Email messaging accounts for one third of all online revenue.
Impact: Don’t let your email strategy fall to the wayside! Email fundraising can bring in a large portion of your revenue.

Stat: Email list sizes increased by 3% in 2020.
Impact: This is the same growth reported in 2019.

Stat: 79% of fundraising emails don’t personalize their salutation with the donor’s name.
Impact: Personalization is key. Donors won’t feel valued or appreciated if you don’t address them by name in your communications.

Stat: The open rate for nonprofit emails is between 15-18% on average.
Impact: Because the open rate is relatively low for nonprofits, it’s important to personalize your emails, keep it simple, and encourage engagement.

Stat: For every 1,000 fundraising emails sent out, nonprofits raise an average of $45.
Impact: It’s important to finetune your email fundraising strategy so you can target the appropriate segments and send out the number of emails you need to meet your goals. 

Stat: Nonprofits miss out on approximately $14,000 per year because 12% of their emails are marked as spam.
Impact: Nonprofits should ask recipients to add them to their address book, use accurate subject lines and sender information, and incorporate other strategies.

Stat: About 53% of emails are opened on mobile devices.
Impact: It’s essential that nonprofit emails are optimized for mobile to ensure easy readability.

Stat: The average nonprofit email click-through rate is 2.66%.
Impact: To increase your click-through rate, make sure your email recipients are appropriately segmented, your calls-to-action are clear and direct, and that you maintain a consistent brand.

Stat: Nonprofits sent an average of 59 email messages per subscriber in 2020.
Impact: This was a 17% increase in volume.

Direct Mail Fundraising Statistics

These are important direct mail fundraising statistics.

Stat: 24% of Baby Boomer donors say they were encouraged to give an online donation because of direct mail they received.
Impact: Direct mail isn’t dead! This channel can still be used to engage with donors and encourage them to give in multiple ways.

Stat: Oversized envelopes have the greatest household return on investment (ROI) over other mediums, at 37%.
Impact: This comes out ahead of postcards and letter-sized envelopes, which are at 29%.

Stat: Oversized envelopes also have the largest household response rate over other mediums, at 6.6%.
Impact: Postcards have a response rate of 5.7% and letter-sized envelopes have a response rate of 4.3%.

Stat: Direct mail strategies combined with digital ads yields a 28% higher conversion rate.
Impact: This means direct mail and digital work well together.

Stat: Nonprofit marketing campaigns that used direct mail and one or more digital medium saw a 118% increase in response rates.
Impact: This higher response rate is in comparison to using direct mail only.

Stat: 11% of donors worldwide prefer to give via direct mail.
Impact: While it’s not the most common method of giving, direct mail is still an option that some donors prefer.

School Fundraising Statistics

Here are some top school fundraising statistics.

Stat: School groups raise more than $1.5 billion annually selling various products.
Impact: Product fundraising has a sizable impact on schools.

Stat: 35% of schools average less than $5,000 in annual earnings from fundraising. Meanwhile, 27.1% earn more than $75,000.
Impact: School fundraising efforts have the potential to produce a large amount of revenue.

Stat: 71% of parents have sold fundraising products to friends, family, and coworkers.
Impact: School fundraisers are commonplace enough to the point where almost three-quarters of parents have participated in them.

Stat: 67% of principals hand fundraising decisions over to their PTO or PTA.
Impact: Experts believe this practice actually may hamper a fundraiser’s success. Instead, principals should take a hands-on approach.


America’s Charities
The Blackbaud Institute
Campaign Monitor
Charity Navigator
Double the Donation
M+R Benchmarks Study
Network for Good
Nonprofits Source
Nonprofit Tech for Good
Snowball Fundraising

Check out more fundraising statistics about corporate giving and matching gifts!