Peer-to-Peer Texting: Enhancing Your Nonprofit Fundraising
More and more nonprofits are taking a page out of political campaigns’ books and ramping up their text fundraising efforts, tapping into the immediacy and accessibility of SMS. But while mass fundraising texts are great for urgent campaigns and large-scale updates, supporters can quickly become tired of generic text appeals if you overuse them. That’s where peer-to-peer […]




