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Social Media’s Impact on the Online Fundraising Landscape

When it first emerged, online fundraising disrupted the overall nonprofit fundraising landscape. Suddenly, supporters could give from wherever (and whenever) they pleased and droves of donor data were available for analysis. However, the evolution didn’t end there.  At GoodUnited, we specialize in helping nonprofits understand, inspire, and grow their relationships with social supporters. Through that […]

Incorporating Matching Gifts into Your Donation Form

As your organization looks for additional ways to raise revenue, there might be one prime opportunity you’re not tapping into: matching gifts. We’ve written about matching gifts before—and for good reason. When you incorporate matching gifts into your fundraising strategy, you can significantly boost your revenue. Don’t believe us? Check out these statistics. That aside, […]

The Top 18 Matching Gift Programs Your Nonprofit Should Know

As a nonprofit pro, it’s likely that you know a decent amount about matching gift programs.  For those who are a bit rusty, a matching gift program allows donors to give to a nonprofit and have their employer double or even triple the gift! And yet, far too many nonprofits don’t tap into this powerful […]