Your supporters lead busy lives, and successfully asking for them to engage with and support your campaign can be a challenge. While many people who participate in your campaign might be more casual supporters who come and go, your advocacy group should consider methods for attracting and maintaining a dedicated supporter base to keep your […]
Did you know that, according to fundraising research, more than 69% of the population gives to nonprofit causes? That’s great! But as a fundraising professional, you want those donor dollars to be directed toward your organization—not the other charity down the road or even the organization working halfway across the world. There’s no doubt that […]
More and more companies are prioritizing social impact and other aspects of corporate social responsibility (also known as CSR) and corporate philanthropy in their business strategies. Why? The benefits to participating companies are multifold: corporations are able to attract, retain, and increase engagement with employees; build more positive, mission-minded reputations among existing and potential consumers; […]
From volunteers and event guests to your beneficiaries and staff, your nonprofit interacts with numerous stakeholders every day. While this normally isn’t a concern, occasionally your nonprofit may ask some of these individuals to consider participating in an activity with an associated risk. Any risk-taking activity that individuals might participate in on your nonprofit’s behalf […]
Have you ever heard the phrase “vote with your dollars” before? Essentially, it means that when you buy a product, you’re supporting the organization behind it, and you can “vote” to support good causes. As a responsible consumer, you’re likely aware that making a difference while shopping is definitely possible, but does require a bit […]
